WP Design, London

Web Design • WordPress Development • SEO • Google Ads

Hi, I’m Barry Reynolds, an experienced web designer, WordPress developer and SEO & Google Ads specialist based in London.

I create websites for business seeking to increase their website enquires, products sales & brand awareness by designing and developing websites with future SEO and Google Ads campaigns in mind.

I have over 12 years experience working as a freelancer and running a digital agency in London and I have worked with a variety of industries to create many successful websites that have produced a high return on investment.

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Barry Reynolds is a London based Web designer and WordPress developer.

Barry Reynolds WP Design

About Barry Reynolds

I'm an experienced web designer and WordPress developer who creates websites for businesses in London for industries including finance, medical, recruitment, trades and education.

I develops WordPress and WooCommerce websites using WordPress page builders including Elementor, WP Bakery, Divi along with custom developed WordPress themes and plugins.

I have experience installing and customising over 100 WordPress plugins with functionality including job boards, booking systems, paid membership, e-commerce, forums and advanced multi-page forms.

I have a lot of experience technically optimising WordPress website for speed, marketing campaign integration, page indexing issues, structured data and google penalty mitigation and recovery.

I manage several website hosting, maintenance, SEO & Google Ads campaigns with daily monitoring and weekly reporting provided to enhance their online marketing strategy.

I have worked in the digital industry for over 13 years as a freelance design & WordPress developer including several years as a director of a digital agency in London.

Please contact me using my email or contact form to discuss your website project further and provide you with a detailed quotation.

Web Design

Creative web design that promotes your services and products, increase website enquiries and improves the effectiveness of your SEO campaigns.


Custom development of WordPress themes and plugins using Elementor or WP Bakery page builders with fast, safe and reliable website hosting and ongoing techical support.


Search engine optimisation of your website's structure, content, structure, speed and code to increase the ranking of your targeted & monitored keywords on Google.

Google Ads

Search and display network advert, campaign and adgroup setup to target keywords and audiences of customers interested in your services & products.


Examples of web design & development projects I has created for London businesses.

Responsive Websites

During the design phase, I create responsive wireframes & designs for desktop, tablet and mobile phones using Adobe XD. These designs are linked to enable you to get a feel for the website before it is coded into WordPress. 

This enable you to provide suggestion and feedback on the website designs and allows me to rapidly modify the design and present them on a website link that is emailed to you.

Once the designs have been signed off, the website is developed in  a single WordPress website installation. The columns, images, text, and elements are automatically resized and reordered for optimal to display on desktop, tablet and mobile devices.

A mobile and tablet specific menu is created and the existing desktop menu and header is hidden. Any elements which aren’t required on the mobile device are also hidden.

Various image dimensions are created are the ideal size is automatically loaded for the device the website is being viewed on. This reduces the total page size in order to load the page quicker which is essential for Google rankings and website visitors interaction, especially on mobile devices. 

responsive web design


Web design & WordPress development projects are spread over 7 stages.


Information is gathered on your services, products, company, goals and online competitors to gain a clear understanding of how to position your website to gain maximum exposure and conversions.


Sitemap and wireframes are created for desktop and mobiles web page templates based on the research gathered. A link to wireframes is email to you for discussion and revisions made to the wireframes before moving on to the web design phase.

Web Design

The design carries on from the wireframes by adding design elements including typography, colours, images, icons, and illustrations. Placeholder body text is typically used at this stage. A link is provided to you to view the designs for both desktop and mobile devices and provide feedback for design revisions. 

Content Creation

Content including text and images for your services, products, company profile and blog is provided by clients or a copywriter based on the design layout and is then search engine optimised.

WordPress Development

Our frontend developer converts the website design into HTML before our WordPress developer integrates the code into a custom WordPress theme and installs the required WordPress plugins.

Content Population

The website is populated with text, resized images, videos, icons and illustrations whilst your website is optimised for crawling and indexing on search engines.

Testing & Launch

The website is tested cross bross compatibility, user experience issues and coding errors using site auditing software before uploading the website to a secure server.


Below is a list of common web design features I create for websites.

Customer Reviews

Positive customer reviews displayed within a professional website design help to increase the credibility of your business and make you stand out against competing companies in London.

Industry Blog

Blog posts relevant to your industry demonstrates your knowledge and provides useful information to your visitors that help to gain your business exposure and improves your search engine ranking.

Graphs & Charts

Custom designed graphs, charts and diagrams allow you to demonstrate your successes within your case studies and enhance digital marketing for financial services companies in London.

Case Studies

Case study templates allow you to add new projects for your website so you can demonstrate the positive impact your business services have provided to customers in London or further afield.

Job Board

Display recent job openings in your company with a jobs board, or we can design an entire recruitment agency website with detailed jobs listings.


The WooCommerce plugin converts WordPress into a sophisticated e-commerce platform to enable visitors to buy directly from your website.

Before & After Images

Before and after images using an automatically revealing slider demonstrates the transformation your work has made to your clients.

Pricing Table

Allow your website visitors to see the packages you offer with your services, the price and value you offer along with a call to action button.

Video Content

Videos explaining and demonstrating your services and projects you have worked on help build credibility and give a window into your organisation.

Instant Chat

Allow website visitors to quickly ask questions via a pop-up chat feature connected to a staff member who can answer your prospective customer enquiries.

Image Gallery

Photographs of your products or events can be added to an image gallery that is optimised for mobile devices and features engaging transitions.

Events Calendar

Promote, manage event listings and sell tickets using an events calendar with notifications for customers registered to your events.


Abigail Hughes
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I've worked with Barry on three web design and WordPress development projects through the agency I work for and I've been very impressed with Barry's communication, problem solving skills and ability to deliver the projects and deal with technical issues that arose through the project. I highly recommend WP Design for advanced WordPress design and development projects.
Stewart Weber
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I contact Barry at WP Design to redesign and develop our new website. He listened to our requirements and provided helpful advice along with a detailed quotation for the project. The web design process was very efficient with discussions throughout which we were happy with. The project was developed in WordPress and is a big improvement on our existing website. We currently use Barry to optimise our website for SEO and ongoing digital marketing campaigns.
Scott Whiteford
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I was looking for a WordPress developer to create a website and came across Barry's website. He has a lot of knowledge and experience of building WordPress websites so was able to help create a specification and develop the website to our requirements. I'm very happy with the new website and will be using Barry for further WordPress development projects.
Ben Taylor
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I found WP Design on Google as I was looking for a London web design agency for my business. I was impressed by their processes from the detailed quotation to the communication throughout the web design stage and updates from Nic during the WordPress development. Highly recommended.
Adrian Luckie
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Great service from the team at WP Design - My website needed an overhaul and was desperate of re design. The team were very professional and engaging. I would highly recommend them to anyone looking for word press web page design and management.
Charlotte Moxon
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So, so, so happy with the new website ! such a professional service too !!.... it has generated so much interest we now have to keep up with all the work coming in .....thanks guys i'm sure we will be back in touch in the future and will highly recommend
Jill Stuart
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I was looking for a web designer to create a website and blog for my work in Space Policy at the London School of Economics and Political Science. Barry created a fantastic design and WordPress has allowed me to easily to manage my blog posts and promote my work and events. I highly recommend Barry as a creative and reliable web designer.
digital marketing london

SEO & Google Ads

Generating sales leads is a major factor in the success of website design and associated marketing campaigns including Search Engine Optimisation (SEO), Pay-per-Click (PPC) and paid social media advertising. 

Barry Reynolds has many years of experience designing websites with high converting landing pages, creating blogs that generate targetted traffic and has created successful SEO and PPC campaigns that generate significant local and national sales leads.

The digital marketing campaigns over several years has resulted in tens of millions of pounds of additional sales for London based businesses including medical clinics, waste management, international educational events & programs and several leading skilled trades targetting the commercial sector.