Web Design & Digital Marketing
Barry Reynolds is an experienced London web designer and WordPress developer who creates websites for businesses and corporations in London with effective SEO and Google Ads campaigns to increase targeted website traffic, brand awareness and achieve your marketing goals.
I research your business, competitors and customers and design styles to create an effective user journey that is displayed through the creation of a sitemap of your website and wireframes of your web pages using Adobe XD.
The wireframes are evolved into the website design by introducing colours, typography, icons, illustrations, text and images and a prototype of the web design is uploaded for client feedback throughout the design phase.
Your website automatically resizes to mobile, tablet and desktop displays by reordering the columns, adjusting text size and loading the optimised mage dimensions to ensure your website pages are easy read and fast to load.
Your brand guidelines can be evolved or created and applied to your website design through the design of logos, business cards, presentation folders and other branded print documents.
Photographs are an essential aspect of your website design to enhance the look and feel. I select quality stock photos and in addition I can photograph your business premises and employees.
Illustrations can turn your website into something really unique. Illustrations can be powerful and creative, which can enhance your brand identity and communicate ideas through the use of just one image.
About Barry Reynolds
Barry is a London based web designer and WordPress developer with many years of experience developing a wide range of WordPress websites for industries including finance, medical, recruitment, trades and education.
I have developed WordPress and WooCommerce websites by creating custom themes and using modern WordPress page builders including WP Bakery, Divi and Elementor along with customising over 50 leading WordPress plugins. I'm well versed in WordPress and server speed optimisation.
I manage many websites running Local SEO campaigns targetting London website users and manage several successful Google Ads, natural SEO and paid social campaigns with budgets from £1k to £6k a month.
I'm Google Ads certified, an Adobe Certified Expert in Adobe Photoshop, Illustrator and Indesign and a certified Agile Project Management Practitioner (APMP) with a background working with London web design agencies for over 12 years.CONTACT BARRY
Web Design & Development Process
Website design & development projects are spread over 7 phases to include web design, WordPress development and content creation and they are run by Barry Reynolds who is a certified Agile Project Management Practicioner (APMP).
Information is gathered on your services, products, company, goals and online competitors to gain a clear understanding of how to position your website to gain maximum exposure and conversions.
Wireframes and a sitemap are created for desktop and mobiles web pages based on the research gathered and an interactive prototype is presented to our client for feedback and approval.
Your website design takes shape during this phase as we select colours, fonts, icons, images and illustrations before publishing the designs to our online proofing tool for client feedback and approval.
Content including text and images for your services, products, company profile and blog is provided by clients or a copywriter based on the design layout and is then search engine optimised.
Our frontend developer converts the website design into HTML before our WordPress developer integrates the code into a custom WordPress theme and installs the required Wordpress plugins.
The website is populated with text, resized images, videos, icons and illustrations whilst your website is optimised for crawling and indexing on search engines.
Testing & Launch
The website is tested cross bross compatibility, user experience issues and coding errors using site auditing software before uploading the website to a secure server.
Responsive Web Design
Each WordPress website is designed and developed for a responsive mobile optimised framework to allow your website design to resize to various device screen sizes, including mobile, tablet and desktop.
Typography is resized automatically with responsive web design to fit your website visitors device for optimal viewing. Text is hidden or made visible to mobile or desktop visitors to improve the user experience where required.
Images are automatically resized to suit the device the website is viewed on. High-resolution retina images are loaded for mobile devices that support them, such as iPhones.
Columns are rearranged and resized within the web page to improve the readability of your website, and the website design is made to adapt to this.
SEO & Google Ads Campaigns
Generating sales leads is a major factor in the success of website design and associated marketing campaigns including Search Engine Optimisation (SEO), Pay-per-Click (PPC) and paid social media advertising.
Barry Reynolds has many years of experience designing websites with high converting landing pages, creating blogs that generate targetted traffic and has created successful SEO and PPC campaigns that generate significant local and national sales leads.
The digital marketing campaigns over several years has resulted in tens of millions of pounds of additional sales for London based businesses including medical clinics, waste management, international educational events & programs and several leading skilled trades targetting the commercial sector.
How Much Do I Charge
Pricing for web design and development services can vary widely depending on if you are using a web design agency, an experienced freelance web designer or a graphic design student.
How much do you charge for a website?
The cost of website design and build will depend upon the size of the project and the difficulty of the work involved. I typically work with UK and London based small and medium businesses with budgets from £3k to £10k. The price is calculated by the total number of hours required for each stage of the project. I provide a detailed quotation with a scope of work, timeline, terms and costs.
I usually won't take on a small website project for a startup business as the budgets are too low and I won't take on projects that are too large which are more suited to an agency. This enables me to be responsive and manage all of my client's website needs.
Out of Scope Work
For all projects I allow up to 10% overrun time without charging. Requests for changes outside the scope of work will be used by this time as often clients will request a change to the design or development after the stage has been signed off.
Simple requests can be accommodated but occasionally a client will request additional functionality that requires significant amounts of work that has not been costed for in the quotation. In such cases, a new proposal will be created to accommodate these changes if they can't be absorbed by the 10% time overrun.
Types of Web Design & Development Projects
Barry Reynolds has worked with many industries with specific web design and web development requirements for their niche. Below is a range of website types I can create.
Business web development and design agency that builds small to mid-size enterprise (SME) websites that enhances your brand identity, generates website visitors and increases your sales enquires by optimising your website for Google natural search results, local business listings, social media and Google Ads pay-per-click (PPC) campaigns.
Creative web design for charity and non-profit company websites that work to support your cause through charity awareness, supporter communications, fundraising and increasing social media engagement. We believe in making the most of your project budget by producing a mobile responsive website and tightly managing the website development.
Corporate web design agency based in London that understands the importance of designing your website to adhere to your existing or evolved corporate brand guidelines. Our experienced team of web designers and web developers are eagle-eyed, ensuring superb attention to detail with effective user journeys and strategic support.