Impactful Headlines

Great website copy needs to pack a punch, in about 3 seconds! This is how long readers spend deciding whether they’ll read on or whether they’ll click on the next site. Therefore, those headlines need to be virtual and genuine invitation for someone to enter the ‘shop’ and have a look around. On top of this it needs to feature keywords about your product or service for Google to recognise it, which is another key feature good copy will provide.

Optimised Content

Want Google and other search engines to promote your website? Then you’ll need copy that has key search terms for your product or service woven into the text to bring up your website ranking. This is not a case of ‘key-word stuffing’ but of knowing which words, terms and phrases will most successfully connect customers with your particular service and brand. The best copy is a fine balance between intriguing and SE-optimised language.

Web page traffic can vary by as much as 500%
based on how captivating the headline is.

Take Out The Fluff

Clear and concise copy which highlights product or service benefits is what engages the potential customer. It’s a tendency of businesses to write lengthy explanations of the various processes of their service which neither encourages the reader to read on nor prompts a sale. Turn visitors into customers.

Great copy is not only about driving new traffic but about successfully guiding customers into making a decision they’re happy with – buying the product that fulfils their needs.

Client Focused Content

Good copy is well researched and designed to attract the customers you’re really looking to work with. More often than not this means those who value the service and want to tell others about it. Good copy brings the personality of the business across and can effectively manage expectations. Being specific about services is one thing, making that service attractive to a certain type of client is another. Good copywriting can make this all-important link for you.

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Copywriting FAQ’s

How long will it take you to build my website?

The length of time it takes to build your website will depend on the complexity of the design and development, Typically projects take between 4 and 16 weeks. We create a detailed specification of your website project and use agile project management to ensure the project is delivered on time, within budget and to the specification.

Our project manager will be working closely with you from start to finish and will keep you informed at every stage.

Will my website look the same to all users?

We encourage all of our clients to invest in responsive web designs in order to provide users with a consistent experience across all platforms. Responsive web design is not only considered best practice by our team of web designers, but also search engines like Google. Your website will automatically resize to the viewer’s device, whether that is a desktop computer, a tablet or a mobile.

We use ‘Bootstrap 3’ as a framework for responsive development which is now the industry standard ensuring your website is coded to the latest standards.

Do I have to update my own website?

We will provide you with training on how to use WordPress so you can update your content as and when you wish too, however if you would rather outsource this to us, that’s absolutely fine! We can provide you with a bespoke maintenance plan to suit your business requirements and budget.

We also have a team of professional copywriters who can update your blog with engaging posts and keep your website content fresh. We could share posts too, with both your company and WP Design creating some content each month. Many clients for example like to create news teasers and stories internally.

We can also find images and videos relevant to your business. These will be totally copyright free and optimised for low memory usage.

Do I have to update my own website?

You can purchase a domain name from websites such as GoDaddy or 123-reg. You will first need to check that the domain name you want is available for registration. The process is fairly straightforward, however if you would prefer us to set up your domain name on your behalf, we are more than happy to! Simply let us know what domain name you would like for your website and we will take care of the registration and set up. We will register your .com or .co.uk domain name for a year, after which you will need to renew it.

If you have already bought a domain name, simply let us know what it is and we’ll transfer it to the new website we are building for you.

Will my website show up in Google?

We build SEO friendly WordPress websites that are optimised for search engines, so your website stands a very good chance of showing up in Google. Of course, if you want to achieve a higher ranking and drive high volumes of traffic through to your website, you will need to work to improve your website’s SEO. Unfortunately, it’s not as easy as it sounds but luckily for you, we happen to be experts!

WP Design specialises in WordPress SEO and will use white hat techniques (on page optimisation, ethical link building, quality contentcreation) to help your website climb up the search rankings. We will create a bespoke SEO strategy for your business that integrates with your existing online marketing plan. Contact us for a no obligation quote.

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