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Marketing Glossary – Dictionary of Marketing Terms & Definitions

Gain an understanding of common terms used by marketers from our marketing glossary.

A

Advertising
A/B Testing
Analytics

B

Business-to-Consumer (B2C)
Business-to-Business (B2B)
Brand
Buyer Persona
Bounce Rate
Bottom of the Funnel
Blogging
Business Blogging

C

Customer Relationship Management (CRM)
Customer Loyalty
Customer Acquisition Cost
Cost-Based Pricing
Cost Per lead (CPL)
Customer Relationship Management (CRM)
Corporate Identity
Conversion Rate
Conversion Path
Content Management System (CMS)
Comparative Advertising
Cold Calling
ClickThrough Rate (CTR)
Call-to-Action
Content

D

Direct Marketing
Direct Competition
Digital Marketing (Online Marketing)
Demographics

E

Evergreen Content
Engagement Rate
Email
E-Commerce
Editorial Calendar

F

Friction
Forecasting

G

Geographic Segmentation

H

Hashtag

I

Internal Marketing
Infographic
Inbound Marketing

K

Key Performance Indicator (KPI)
Keyword

L

Lifetime Customer Value
Lead Nurturing
Lead
Landing Page

M

Middle of the Funnel (MOFU)
Monthly Recurring Revenue
Marketing, Market Research
Market Penetration
Marketing Qualified Lead
Market-Based Pricing
Market Development
Marketing Automation
Margin
Mobile Marketing
Mobile Optimization

N

Niche Market/Business

O

On-Page Optimization
Off-Page Optimization
Offer

P

Portfolio
Point Of Contact (POC),
Personal Development Plan
Pay Per Click (PPC)
Public Relations
Page View
Pay-per-Click (PPC)

Q

Qualified Lead

R

Relationship Marketing
Referral
Return On Investment (ROI)
Research and Development
Responsive Design

S

S.W.O.T. Analysis
Social Media
Search Engine Optimization (SEO)
Sales Funnel
Service Level Agreement (SLA)
Small-to-Medium Business (SMB)

T

Top of the Funnel (TOFU)
Target Marketing

U

User Experience
Unique Selling Proposition
Unique Visitor
URL
User Experience (UX)
User Interface (UI)

V

Value Statement

W

Workflow

X

XML Sitemap

About WP Design

We’re a London web design and WordPress development agency that creates innovative websites and effective digital marketing campaigns to help London businesses grow. Our address is: WP Design, 20 Jerusalem Passage, Farringdon, London EC1V 4JP.
Call: 020 7193 0938 to request a quotation.

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About the Author

Barry Reynolds

Barry Reynolds is a London based web designer and WordPress developer that creates innovative websites and effective digital marketing campaigns to help London businesses grow.

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Barry Reynolds

Barry Reynolds is a London based web designer and WordPress developer that creates innovative websites and effective digital marketing campaigns to help London businesses grow.

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