Altwood Properties Limited is an established property management company that has been working in partnership with Local Authorities and Private Investors for more than fifteen years. They offer a broad range of housing services to clients in London and the South East of England including a letting scheme that offers guaranteed rent and full property management.
Transforming the Face of London Real Estate
Altwood Properties had the ambition to be a reference in the industry of real estate in London. This required building a new brand identity.
We helped our client building a new image through web design by taking a creative but professional on how to showcase their business. We took inspiration from their logo’s multicolour aspect to implement the website design. We kept a basis with four main colours (black, purple, white and blue) and used the some of the logo’s colours in illustrations throughout the website. taking this original approach helped our client in standing out from other real estate companies’ website.
Quality Assurance for Enhanced User Experience
Altwood Properties not only wanted to change its image, but they were also interested making their website a pleasant experience for users.
We started the website design with that request in mind. Our developer created HTML and XML sitemaps to make it easier for users to navigate on the website. In case of a mistyped URL, we ensured there would be a 404 error page to be displayed to point the website visitor back in the right direction.
Making the Website SEO Frindly
Altwood Properties also needed their website to be easily found on the web to generate more traffic.
We were happy to help on that matter by putting our SEO services to use. With our experience in researching and analysing keywords, link building and meta names, we optimised our client’s website for search engines. We also created and maintained their blog with industry related content and optimised copywriting, We used stock photos from our in-house library.