My GCSE Science
myGCSEscience is a London based video learning platform that delivers courses of Biology, Chemistry and Physics. It has grown to be one of the best sources to learn AQA science topics and to prepare for GCSE science exams.
myGCSEscience needed a website to take its business to the next level by increasing the number of subscribers. To get such results our client needed a fully equipped platform.
We started with a brainstorming session to define the most relevant website architecture that could suit video learning. The structure of the courses was fundamental as they follow a logical teaching process that leads the online students to efficiently prepare for their exam. Thus we made sure the website’s organization valued our client’s services.
Strong Focus on the User Experience
My GCSE Science also wanted to keep its visitors active as long as possible and to guide them into subscribing to a bigger educational package. To help our client achieve that goal, every detail mattered.
We decided to build the website design focusing 100% on the user experience. After conducting in-house research on the audience, we adopted a design tone that involved peaceful colours and an organic font to put the visitors in a suitable mindset for learning. We also created a colour-coded navigation to pair structure with creativity and to make the browsing experience more playful. With such details in place, we kept more visitors interested and active, which helped in converting them into premium subscribers to our client’s business.
Transforming the Aesthetics of Science
My GCSE Science also stated an ambition to represent science its own way. Being part of a very niche market wasn’t enough; our client wanted to strengthen its brand identity and stand out from other online learning platforms.
We took on that challenge and made that goal part of our research. We brainstormed the meaning of symbols to understand what illustrations would best represent our client’s courses as well as how we should design them. We created icons that represented the different course categories and we illustrated the key benefits of My GCSE Science to highlight the value of their services. Thanks to our original design, our client’s branding took a unique path.