How to convert visitors into customers?
Whilst attracting people to your site is all well and good, if you are selling a product or service, also there are many tips and tricks you can use to convert visitors into customers and below we have outlined seven of our favourite. In order to direct traffic to your website, there are a number of techniques you can use, including web marketing, SEO, PPC, and Adwords campaigns.
1) Contact form above the fold
If you want to stand a good chance at converting users, you will need to give them as many options as possible to contact your company. It is a good idea to include a contact form above the fold – particularly on the landing pages you have created to optimise your PPC and Adwords campaigns. Make sure the form is simple to fill in and does not have too many fields. Provide information on how long it should take you to get back to customers so they have clear expectations.
2) Instant chat feature
Although shopping online is great, many customers dislike the fact that they do not have someone who can answer their questions in real time, like they would in a brick and mortar store. Rather than letting this put potential customers off from purchasing from your website, why not simply install an instant chat feature? Using instant chat you can provide customers with the real time, convenient answers they need to give them confidence in your brand and products.
3) A callback request form
Even if customers looked up your online store, they still may feel more comfortable placing an order over the phone, so they can talk to a real person. Make sure you include a callback request form so you give customers the option to do this. By using a callback request form, you can gather information about the customer so you are better prepared to answer their query and sell to them when you call them.
4) Call to action buttons
Call to action buttons are designed to tell customers what you want them to do e.g. ‘Buy Now,’ ‘Add to cart,’ ‘Sign up.’ It is important to feature call to action buttons in optimal positions of your website in order to stand the best chance to convert visitors to customers. Be careful not to clutter up your page with too many call to action buttons though as this can confuse users.
5) Offer something for free
A great way to increase your chances of converting users to customers is to offer something for free. This works particularly well if you are providing a service, as you could draw users in with a free trial. To make sure your free trial is effective, be sure to deploy the first email to users immediately. By doing this you can prevent them from forgetting to use their free trial of your service. You should also include a step-by-step guide to make it as easy as possible for them to activate their free trial. Personalise all correspondence and include clear call to actions in your emails. Remember you aim is to get them to sign up for your service after their trial has expired.
6) Newsletter sign-ups
One of the great things about getting people to sign up to your newsletter is that it confirms they are happy for you to market your products or services to them. The more willing they are to receive your marketing materials, the more likely they are to explore your recommendations and buy your products. When creating a newsletter sign up form for your website, do not make it too long or complicated. If it takes too long for users to fill in or asks for too much information, they will simply abandon it.
7) Simplify your checkout process
Did you know that your checkout page is where potential buyers are most likely to abandon their purchases? Make sure you convert them into customers by presenting them with a simplified check out process. One page checkouts work really well and are great for improving conversion rates. As well as making your check out process simple, make sure that it is also secure. Include all of the necessary information regarding tax, shipping and hidden costs (a copywriting company can help you write this) so customers feel more confident about placing their order. It is also good to offer a variety of payment options.
Simplifying your checkout process will reduce the number of users abandoning their purchases at this late stage.
8) Online quote generator
Online quote generators work particularly well for increasing the conversion rates of companies operating in the realm of insurance and finance. This is due to the fact that users are likely to be comparing different providers. If you cannot offer them a quote upfront, they will simply cross you off their list and move on. In order to stand a good chance at converting users to customers, provide them with a simple form to fill in. Only ask relevant questions and make sure that your form looks visually appealing. The easier it is for users to obtain the information they require, the more likely they are to convert visitors into customers.
Let us convert visitors into loyal customers
These are just some of the tips and tricks you can use to improve your website and increase the chances of users converting to customers. When it comes to increasing your conversion rates, a lot of testing will be necessary. Every time you tweak your website, make sure you measure the results to see if it has had the desired impact on your customers.
If you need help with increasing traffic to your website please get in touch with our team for a free consultation