Keywords have long played an important role in helping webmasters to improve their website’s SEO and achieve higher rankings on search engines. However when it comes to using them within their website content, not everyone knows how to do it naturally. Here we aim to explain the importance of adding keywords into your text and provide tips on how to keep your articles looking natural.
Whilst using keywords effectively within your articles can help to improve your website’s SEO, it’s important not to over use them and make your content look unnatural.
Why is it important to use keywords?
Although they may not hold quite as much significance as they used to, keywords are still a factor that Google and other search engines use to rank websites. Using relevant keywords with your articles will tell Google and other search engines what your page is about, whilst also informing them that you would like them to include your page in their search results for those particular keywords.
It is important to remember that whilst using keywords within your articles is beneficial to your websites SEO, optimising them in your articles alone won’t necessarily result in your website ranking high on SERPs.
In order to stand a better chance of increasing your search engine rankings, you need to make sure you are creating unique, interesting and relevant content. This will boost your credibility and should also help you to generate back links from other high authority sites, something Google takes into consideration when ranking websites.
Finding the right balance
When it comes to optimising your articles with keywords, it’s all about finding the right balance between not optimising them enough and over optimising them. In order to achieve the perfect balance, you need to know where to use keywords, how to vary their usage and how often you should use them within an article.
Where to use keywords
When creating new pages or blog articles on your website, there are a number of key places where you can optimise your keywords. The first place is your page title, which may also be referred to as the title tag. This is usually written in the coding of the page and does not always display on the page itself. It is important to use keywords here, as the page title will show up on SERPs.
Optimising keywords in header tags
Another place you can use keywords is in your header tags (H1 tags). This is the title at the top of your article that tells users what it is about. In order for your article title to be effective, it needs to sound interesting to readers, whilst also featuring your keywords in a natural and organic way.
Optimising keywords in the body of your text
Another great place to feature keywords is in the body of your article content. Again, it is important not to over optimise them and only feature them in sentences where they read well and sound natural. You may also want to make one of your keywords into an anchor text link so users can click through to another relevant article that you have written.
Other places you can optimise your keywords include your URLS, image tags and meta tags. Whilst using keywords in your meta descriptions will not have a direct impact on your website’s search engine rankings, it will help to encourage click throughs.
How to vary your keyword usage
In order to optimise your keywords effectively, we recommend targeting one single keyword (or key phrase) per page. You can also target variations of your keyword within your article to strengthen it. For example if your main key phrase was ‘web design’ you could add additional words to it, such as your location e.g. ‘web design in London’ or ‘London web design’ to provide variations of the keyword within your content. Basically, you don’t want to keep using the same keyword again and again, because your article will end up looking spammy.
Before you publish an article, make sure you have not over optimised the keywords or your content will look like spam.
How often you can use keywords
You need to avoid keyword stuffing or your article will not appear natural to readers and search engines. Instead it will look spammy and will not only put people off from reading it, but could also affect your ability to rank on SERPs.
Many people get too wrapped up in keyword density, which specifies the percentage a keyword has been used within an article. Whilst keyword density is something some SEO experts use, there isn’t actually a ‘one size fits all’ approach you can use to improve your rankings.
Instead of focusing on keyword density, we recommend that you just use your keywords when it feels natural too. That way you will write a great article that pleases your audience.
The role of search engines is to provide users with the most relevant content and that should be your goal too. Rather than trying to over optimise keywords and trick search engines into ranking your site higher, it is best to focus on delivering great content, with naturally placed keywords.
Remember to write for human beings not search engine bots and you’ll do just fine! Feel free to contact us here at RD Design to discuss your projects and requirements.