Reston Waste is a family run waste disposal and waste management business that has been operating in the London area for over a decade. The company offers a wide range of services including skip hire, trade waste collection and RORO container hire.
Authentic photography & custom web design
Reston Waste wanted to showcase its services and especially their working process to build their customers’ trust.
We were happy to helped them with creating original photography of their services during the waste collection rounds around London.We also photographed their different vehicles to categorise each one of their services. In order to highlight their environmental friendly values, we created a colour scheme using green and blue to also match our client’s vehicle.
Improving the websites search engine visibility
Reston Waste also needed their website to be more visible in order to get more traffic and showcase their work to a wider audience.
Our first step was to ensure the website was 100% responsive in order to be used on large desktops, laptops, tablets and smartphones. That way, the website would definitely be accessible to any type of audience. We also enhanced the website’s functionality by adding a postcode locators to allow users to quickly check if they would be in the operating area. Finally, we used our knowledge of SEO to improve the website’s visibility on search engines. We used features such as link building, keywords and analytics as well as integrating our client’s social media pages.
New logo, New Look
Reston Waste was also interested in improving its visual brand identity and approached us to redesign their logo.
We started by brainstorming with our client to define the meaning and the story behind their existing logo and how we could depict that with a fresher look. After that stage, we ensured our design was going towards the right direction and completed the creation of the logo. We used that look to influence the website design to make sure we keep consistency for our client’s branding.