The Wimpole Hair Clinic is one of the UK’s leading hair transplant clinics. It is located next to the prestigious Harley Street in London. The clinic is managed by two experienced surgeons, who are both Fellows of the Royal College of Surgeons.
Building Users’ Trust Through Web Design
Wimpole Clinic’s mission is to make their services a pleasant experience for men and women suffering from hair loss. It was important that their website could translate that same feeling.
We focused on that request throughout the design of the website in order to ensure it would primarily be a pleasant experience for users. We understood that the targeted audience would need to trust the clinic before committing to buy its services, so we made sure the website design appealed to that audience. With positive such as green and blue as well as a clear navigation, we helped in making the website a good first impression of the clinic. Then we added a multimedia gallery, showing the “before/after” result comparisons of previous customers and original photography of the clinic’s services. Finally, we featured contact forms in strategic pages of the website to allow users to easily get in touch with the clinic after we had built that trust.
Hair Transplant Clinic
Wimpole Clinic’s services are rather niche, which meant that it was a good timing to establish its business among the top ones in the UK. The website could help in improving that.
We understood that before giving users a pleasant experience on our client’s website, we needed to make sure it could be found easily on search engines. We used our expertise in SEO to bring our client’s website at the top of the search results on Google UK for the keyword “hair transplant”. We featured efficient keywords in industry related content within the blog to optimize the website’s copywriting to search engines. It is also made for users to get advice, tips and information on various hair loss treatments available.
From Website Visitors to Customers
Wimpole Clinic was also interested in converting user engagement into purchases of their products. Their website needed to influence that conversion.
Still focusing on the “experience” aspect of the website, we decided to go beyond the multimedia gallery, so we created a shopping page for users interested in buying our client’s products online. We structured the products by categories and we also implemented a sophisticated filter to adjust the users’ search depending on their budget. To make that shopping area clear for website visitors, we featured a cart and a reminder of the orders placed on the header, which instantly gives a signal that our client’s website can also be used as an e-commerce platform.