Website Design

We listen, research & understand your clients needs
to inspire, compel & convince through effective design

Conversion-centred Web Design

We design websites that help our clients build their business by generating sales leads and improving their business credibility.

Demonstrate Abilities

We design case studies, portfolios, product and service pages and blogs that demonstrate your knowledge and abilities along with the benefits your business offers.

Build Trust

We build in trust indicators to reinforce your abilities through customer testimonials & reviews, client logos and detailed about pages.

Generate Sales Leads

Strategic placement of contact forms, call to action buttons, phone numbers and live chat encourage contact from potential customers.

Skilled Careers

Skilled Careers

Recruitment
Green Recruitment

Green Recruitment

Recruitment
Reach Cambridge

Reach Cambridge

Education
Fathom Consulting

Fathom Consulting

Finance

48% of people cited a website’s design as the main factor in deciding the credibility of a business

Websites That Increase Leads

Website design will have a significant impact on leads generated. We take into account your target client’s need and use a variety of design elements to encourage sales enquiries and purchases. Key design elements are listed below.

image-web-design-elements-that-convert

1

Headline

Targeted headlines grab the attention of your visitor and encourage them to continue reading.

2

Description

Clear descriptions explain the features of your services and products.

3

Benefits

Bullet points highlight the key benefits your business provides.

4

Increased Leads

Active words direct visitors to contact you by email, phone or contact form.

5

Reviews

Positive testimonials improve the credibility of your business.

6

Highlight Features

Key features and specifications provide visitors with detailed information about your product and services.

7

Menus

Logical website structure enables visitors to navigate to pages that offer relevant information.

8

Supporting Visuals

Relevant images or videos help to increase conversions.

9

Building Trust

Logos of your affiliated organisations build trust and credibility.

10

Email Marketing

Incentivised email marketing increases brand awareness and nurtures leads for a long-term sales strategy.

DIGITAL
BRAND
GUIDELINES

Your digital brand guidelines portray the public image and values of your business. We believe in the importance of having a clear brand identity to have an effective impact on your targeted audience.

We can help improve your brand guidelines by evolving your logo, researching and choosing fonts, defining a colour scheme, designing illustrations and creating a grid system. Your business will benefit from a more coherent brand identity and increased credibility.

Top 4 Valuable Benefits of Responsive Web Design

Responsive websites resize and reorder screen-layouts for optimal content viewing and ease of navigation on mobile, tablet, laptop and desktop computers.

Increase visibility in search engines

Google boosts the rankings of mobile-friendly pages in search results which increases the visibility of your website content to potential customers.

Improve sales and conversion rates

Scrolling and navigation of webpages is improved with click-to-call buttons, pop up contact forms and email links allowing visitors to easily contact you.

Maximise reach to tablets and mobiles

UK adults now spend more time on mobile devices than on PCs. Mobile-friendly design allows easier and greater access to your website, increasing sales leads that would otherwise be missed.

Consolidate analytics and reporting

Responsive websites allows you to track user journeys, conversion paths, funnels and redirections on one website rather than on a separate mobile specific website.

Take your website to the Next Level

Join these clients who work with us

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Web Design FAQ's

How long does it take to build a website?

Web design and development projects typically take between 8 and 12 weeks depending on the complexity and size of the website.

This timescale allows adequate time for feedback from clients on the site structure, wireframes, website design and content.

What type of organisations do you work with?

Our web design portfolio contains websites from a range of industries including financial services, recruitment, education, health and legal.

Typically we work with established companies who want to improve upon the website design and content of their existing website along with increasing sales leads generated from digital marketing.

Do we need to supply images for the website?

We can design website using supplied images from a stock library or original images from a photographer. Images can be resized, cropped and optimised for your website to ensure fast loading with minimal loss of image quality.

We can select tasteful stock images with a consistent style that communicate your brand values and enhance your credibility.

What kind of websites do you create?

We specialise in website design and development of WordPress and WooCommerce websites. These are typically used to create brochure sites, blogs, e-commerce, intranets, membership sites as well and websites with specific functionality such as secure download managers and integration with 3rd party software.

Do I need to provide a web design brief?

We are often provided with a web design brief from our clients in PDF format specifying the technical requirements, brand guidelines and website design requirements.

Alternatively, we can create a detailed web design brief based on your needs specified in our initial meeting and our recommendations from years of experience.

Do we need to provide copywriting for the website?

Existing content from your website or brochure can be transferred over to the new website where possible or adapted to fit the new structure, design and content layout.

We can also help you plan the creation of new content for the website by specifying subject, sub-heading and paragraph word count requirements for each page of the website.

We also offer a copywriting for blogs, products, services and landing pages as well as stock image selection, illustration creation and photography services.