When it comes to designing a website, you will find that there are so many different things you have to consider in order to create the best possible user experience for your customers. Not only do you need to think about the layout of your website and how your content will be displayed, but you also need to consider the colours that will bring it to life. Here we will explain the importance of colour in web design and give you tips on how to choose an aesthetically pleasing colour scheme.
The colours featured in your web design can have an impact on how users feel about your business.
Why is colour so important?
First and foremost, colour will help to make your business website visually appealing. The more attractive your website is, the more likely users are to stick around, read your content and buy your products. First impressions count, so you need ensure your web design colours draw customers in and give them a positive feeling about your business.
Colour can also affect how easy it is to read the information on your website. No matter how unique and interesting your content is; if the font and background colour combinations make it difficult to read, users will click off your site in an instant. It is essential that you choose colours that are easy to focus on and make your text stand out clearly. We usually recommend a dark font on a light background.
A final reason why colour is so important in web design is that it can be used to evoke certain emotions. Think carefully about the colours you choose for your web design as they can have an impact on what users think, how they feel and what they do next. It is essential that you choose colours that evoke the right emotions and encourage users to trust your business.
To give you an idea of how colours can evoke emotion, we have shared the colour meanings of some of the most popular colours used in web designs.
Red is a strong and dynamic colour that can help to evoke feelings of passion. It is often used in graphics for sale signs on websites as it creates a feeling of urgency and excites users. In order to encourage users to complete a call to action, we recommend using little accents of reds in your web design. Don’t go overboard or your website will end up looking too bright and garish.
Orange is a warm and energising colour that will welcome people to your website. It’s what we like to call a ‘friendly’ colour as it will invite users to complete the call to action on your website, rather than making them feel like they have to do it with urgency. Use it to highlight your call to action buttons e.g. subscribe, buy, follow etc.
Many businesses (particularly those working in finance) use blue in their web designs as it has connotations of trust, loyalty and dependency
Blue is a safe, trusting and reliable colour, which is why it is so commonly used in business and corporate web designs. It evokes feelings of calm and relaxation, suggesting to users that they don’t need to worry as they can depend on the experienced business for help. Blue is one of the most popular colours for web designs and is used by huge online businesses including PayPal, Facebook and Capital One.
Want to inspire your audience and leave them feeling optimistic? Incorporate green shades into your web design. Green is also a great colour choice for businesses that want to highlight their environmental values to their customers through their web designs.
Purple has connotations of wealth and luxury, which is why it is often used by ‘high end’ businesses in their web designs. It also has a slightly feminine and romantic feel, making it popular with beauty, fashion and luxury goods websites. If you want to incorporate purple into your web design, we recommend just using hints of it so that it is not too overpowering.
How to choose an effective colour scheme
When choosing a colour scheme for your web design, it is important to consider your business branding, as the colours should be consistent. If the colours in your business branding do not translate well to your web design, perhaps a re-brand is in order?
You should also think carefully about your audience and what colours will appeal to them. Different colours will appeal to different age groups and genders. Remember to keep in mind the connotations of colours so that you are sending the right message to your website users.
Using white space in your web design
Whilst colour is essential to web designs, it’s important not to forget that white will plays a crucial role too. It has far more significance than just being a good background colour. White space can be used to let your content breathe and allow your readers to digest it. It will prevent your content from overwhelming them and will give your website a more professional and user-friendly feel.
We hope this information about how colour can impact your web design will help you make better choices for your business website. For more advice on colour theory and how to apply it to your website, feel free to get in touch with one of our web designers.