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The seven deadly sins of web design

The seven deadly sins of web design

When it comes to web design, there are a number of sins you can commit and we think every website owner is guilty of at least one of them! Take a look at our seven deadly sins of web design below and see how many you can relate to.


When it comes to designing a website, it’s easy to get carried away with the aesthetics, when really you need to concentrate on its structure and functionality too. Whilst a good aesthetic is important – beauty isn’t enough to impress customers, they’ll expect some substance to your site too.


Greed comes in the form of wanting to constantly change your web design. Whilst it’s great to update it every once in a while, if you are constantly changing it, it’s going to look like you don’t really know what you want your online brand to be.

Remember, consumers like consistency, so find a web design you like a stick with it. Sure, you can update it every now and then to reflect new web design trends and incorporate new technology but ensure that it remains true to your brand, so consumers know exactly what to expect from you.


Are you a bit of a sloth when it comes to updating your web design? If your website looks years out of date, it’s likely that customers will be looking to take their business elsewhere. Don’t be lazy – bring your website into 2015 with a new responsive web design!


When it comes to designing a website, it isn’t a case of the more plugins the better. Whilst plugins are great for extending the functionality of your website, they can also slow it down and if you fail to update them, increase the risk of you getting hacked. Make sure you are not installing too many plugins, using only what you need.


Unfortunately great web designs often get replicated and copied but rather than get angry about a competitor copying your web design, try and channel your wrath into something more productive. Focus your attention on making your website the best it can possibly be, by providing a great user experience for customers and creating awesome content.

Consumers are pretty savvy, so it won’t take them long to realise that you’re the real deal and they’re just a copycat site, so don’t waste your time worrying about it.


Rather than feeling envious of your competitor’s brand new web design, why not concentrate on improving your own website? If you’ve already got a great web design, think about how you can make your content better, to give you an edge over them. If it’s time for a refresh, draw inspiration from their web design but don’t copy it directly. You need to stand out, not look like a copycat company.


Don’t be too proud to admit that you need help with your web design. It’s a pretty tricky task, which is why it’s often best left to the professionals – especially if you want your design to look top notch.

There are plenty of web designers out there (including our talented team) who will work closely with you, to make sure you get to give your input and have your say.

Here at WP Design, we build bespoke web designs around our clients’ specifications, ensuring the finished product is exactly how they’d imagined.

Could your web design do with an update? Call our web design agency on 0207 539 9311 to get started on your project.

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