skip to Main Content

Photography in Web Design: Improve your London based Website

Photographs can have a dramatic impact on your website design and brand identity. They can be used in image galleries to display your products, WordPress sliders with rotating images of your events and within blog posts which can be shared using social media plugins.

Photographs can give an insight into the events you run or demonstrate projects you have worked on in your case studies. Integrating these into an attractive website design can increase trust and encourage customers to contact you.

Commissioned Photographers

Experienced photographers that have an eye for detail, compositional skills and good equipment, an create stunning images that enhance your products and improve your brand identity.

Although modern mobile phones offer fairly high image quality in some circumstances, they are rarely a suitable alternative to an experienced photographer with advanced lenses and cameras.

What is Stock Photography

Stock images are photographs from a library of millions that cover a wide of genres including adventure, architecture, sports, careers, food, landscape, property, wildlife and cities such as London.

These can be purchased from various libraries online and can be an effective way to populate your website design with quality images at a much lower price than commissioning a photographer.

Selecting photographs that work with your web design is a skill in itself. Choosing images of the right subject, demographic, composition, location and lighting are just some of the elements that need to be taken into account.

We have all seen the cheesy stock images in an office setting with people giving thumbs up towards the camera. Although these photographs are taken in a studio with a professional photographer, lighting, and models, these images portray little character and creativity.

These images should be avoided; instead, images that reflect your brand identity, target customers, London locations, demographics that connect with your website visitors and that have a high level of technical quality should be selected. Popular Stock Image Libraries Include:

Adobe Stock Images

Shutter Stock Images

Testing Images

Images can be split tested to see the effect they have on converting your website visitors. This can be done by presenting alternative pages with different images to your website visitors and tracking the results over several days and weeks.

This will give you invaluable information to guide you in selecting the best images that work for your business.

Images editing

Editing images in photoshop is essential to get the best from them. This may include colour correction, distortion removal, sharpening and resizing. Images also need to be compressed without losing too much image quality to negatively affect the website design but small enough to load quickly. These are the skills our UI designers regularly use.

About WP Design

We’re a London web design and WordPress development agency that creates innovative websites and effective digital marketing campaigns to help London businesses grow. Our address is: WP Design, 20 Jerusalem Passage, Farringdon, London EC1V 4JP.
Call: 020 7193 0938 to request a quotation.

Web Design in London | WordPress Agency in London | E-Commerce Agency in London | Internet Marketing Service

About the Author

Barry Reynolds

Barry Reynolds is a London based web designer and WordPress developer that creates innovative websites and effective digital marketing campaigns to help London businesses grow.

Related Posts

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Barry Reynolds

Barry Reynolds is a London based web designer and WordPress developer that creates innovative websites and effective digital marketing campaigns to help London businesses grow.

UX Design: What does London User UX Designer Do?

User Experience Design, also known as UX design, is the process used to determine the experience your website visitors will…

read more

UI Design: What does a London UI Designer Do?

When it comes to designing your website, the smallest things can make the biggest difference to the overall user experience…

read more

London UX Design Event: UX London 2020

About UX London 2020 event UK London will return over three days on Wednesday,27 May – Friday, 29 May 2020…

read more

BEST Review WordPress Plugins for London Company Websites

This article looks at the BEST Review Plugins for WordPress including: WP Review / WP Product Review / WordPress Business…

read more

Copywriting to Increase London website Google Ranking

If you run a small online business and want to stand a good chance at ranking well in searches, you…

read more

BEST Image Compression Plugins for WordPress

Uncompressed and oversized images can have a major impact on your website speed. Image optimizer plugins for WordPress can help…

read more

London WordPress Events: WordPress London Meetup

WordPress London is a group on the website with monthly meetups held on the last Thursday of the month.…

read more

London Blogging Event: How to turn your blog into a brand

About the Event - How To Turn Your Blog into a Brand Learn how to turn your blogging into a…

read more

Free WordPress Themes for London Writers & Authors

If you’re looking for a WordPress blog theme for your website, and they are all free, then you can find…

read more

SEO Glossary - Dictionary of SEO Terms and Definitions

Gain an understanding of common terms used by search marketers from our SEO glossary. A Advanced search operators Algorithms Ambiguous…

read more

mobile phone icon
Back To Top