Create trust and increase sales
No trust, no sale. It’s as simple as that. For this reason, our e-commerce websites have certain key elements integrated into the design which successfully provide reassurance and encourage customers to purchase with confidence.
Clear, sensible navigation overrides flashy design features and is at the heart of successful e-commerce sites. Communication at every step of the purchase process so at no point is a customer left feeling anxious.
Consistent Shop Front Experience
We all want to feel like we’re shopping in the store, but without taking the stairs! E-commerce websites can and should be an exciting interactive experience which appeals to the senses.
A user-oriented design incorporating known experience from user-flow charts and thorough testing on every interface. Multiple payment options inviting customers from a range of environments to buy the products you offer. Intuitive user journey which supports and directs at every stage of the purchase.
Manage customer expectations
Customers need to know exactly what’s going on at all times or trust in the brand may be shaken. The unexpected can and does happen in the online world, yet we still have the power to keep customers in the loop as to the progress of their purchase and to reassure them when payment has, or has not, gone through.
- Quality not speed since a reliable payment is better than a fast one.
- Options for getting out of a mistaken payment and a clear signalling process.
- E-mail contact automated within the site to notify clients of any and all actions taken.
Whether you’re building an online brand from scratch or aiming to take your store products viral, an ultra-professional e-commerce operation is a must. There’s well-known risk in online business but you can manage potential challenges and predict demand in 3 key ways:
- Clear, concise and optimised content including punchy product descriptions
- Customer reviews are an essential part of online shopping and will often be the decision-maker of purchases
- Constant contact with purchase follow-through and ongoing client e-marketing
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How long will it take you to build my website?
The length of time it takes to build your website will depend on the complexity of the design and development, Typically projects take between 4 and 16 weeks. We create a detailed specification of your website project and use agile project management to ensure the project is delivered on time, within budget and to the specification.
Our project manager will be working closely with you from start to finish and will keep you informed at every stage.
Will my website look the same to all users?
We encourage all of our clients to invest in responsive web designs in order to provide users with a consistent experience across all platforms. Responsive web design is not only considered best practice by our team of web designers, but also search engines like Google. Your website will automatically resize to the viewer’s device, whether that is a desktop computer, a tablet or a mobile.
We use ‘Bootstrap 3’ as a framework for responsive development which is now the industry standard ensuring your website is coded to the latest standards.
Do I have to update my own website?
We will provide you with training on how to use WordPress so you can update your content as and when you wish too, however if you would rather outsource this to us, that’s absolutely fine! We can provide you with a bespoke maintenance plan to suit your business requirements and budget.
We also have a team of professional copywriters who can update your blog with engaging posts and keep your website content fresh. We could share posts too, with both your company and WP Design creating some content each month. Many clients for example like to create news teasers and stories internally.
We can also find images and videos relevant to your business. These will be totally copyright free and optimised for low memory usage.
How do I purchase a domain name?
You can purchase a domain name from websites such as GoDaddy or 123-reg. You will first need to check that the domain name you want is available for registration. The process is fairly straightforward, however if you would prefer us to set up your domain name on your behalf, we are more than happy to! Simply let us know what domain name you would like for your website and we will take care of the registration and set up. We will register your .com or .co.uk domain name for a year, after which you will need to renew it.
If you have already bought a domain name, simply let us know what it is and we’ll transfer it to the new website we are building for you.
Will my website show up in Google?
We build SEO friendly WordPress websites that are optimised for search engines, so your website stands a very good chance of showing up in Google. Of course, if you want to achieve a higher ranking and drive high volumes of traffic through to your website, you will need to work to improve your website’s SEO. Unfortunately, it’s not as easy as it sounds but luckily for you, we happen to be experts!
WP Design specialises in WordPress SEO and will use white hat techniques (on page optimisation, ethical link building, quality contentcreation) to help your website climb up the search rankings. We will create a bespoke SEO strategy for your business that integrates with your existing online marketing plan. Contact us for a no obligation quote.