Search Engine Optimisation
Optimising your Wordpress website to increase traffic and sales leads
WordPress On-Page SEO
Technical SEO enables your content to work more effectively and have a significant impact on your Google search ranking.
High Converting Landing Pages
Convert more visitors into customers and reduce your cost per lead with optimised landing pages.
Writing Blog Posts That Rank
Increase traffic, brand awareness and demonstrate expertise with regular blog posts optimised to rank in Google's top 10.
London SEO Agency
Our first step towards helping you to make the most of your SEO campaign is to provide you with a detailed consultation.
The main objective of SEO is to boost the authority of your domain and page rank in the search engines. In order to rank well, we need to analyse what the search engines want and then look at the ways in which we can provide them with it.
Search Engine Optimisation
Another way to improve your SEO is to assess whether your published pages have been sufficiently indexed by the search engines. We will look at factors such as HTML code, meta-tags, alt-tags, page loading times and keyword placement and density.
It is important that your published pages are working to their absolute optimum to ensure you have the best opportunity to rank higher than your competition.
Link building is an essential factor for a successful SEO campaign. Links from an authoritative website will help your ranking on Google. This is because a link from a respectable website is seen as a ‘vote’ which passes some of their authority onto your website.
Building links from other websites is one of the three major areas of SEO, the other two being technical SEO and content.
Links come from a variety of sources such as from blog posts recommending further reading to your blog posts. These can be some of the strongest links if they are from relevant sites that are trusted in Google's eyes.
Want Google and other search engines to promote your website? Then you’ll need a copy that has key search terms for your product or service is woven into the text to bring up your website ranking.
This is not a case of ‘keyword stuffing’ but of knowing which words, terms and phrases will most successfully connect customers with your particular service and brand. The best copy is a fine balance between intriguing and SEO-optimised language.
Common Search Engine Optimisation Questions
Images play an important role in technical SEO and being found on google image search results. We ensure all images are sized correctly for the intended purpose and compress the images without visible signs of quality loss. Images will be created for Retina displays such as the latest iPhones and a content delivery network is used to ensure the fast loading of the resources. We ensure the image file names have appropriate keywords along with the ALT tag and captions where used.
Recovery from Google Penalties
Your website or specific pages can be penalised by Google which could result in ranking drop or removal from Google. Common penalties are due to duplicate content within the website, low-quality backlinks, mobile rendering issues, hacked websites or intentional tactics to deceive Google. We find issues and fix the issue within your website or by blocking low-quality links. Google penalties have become a serious issue so website monitoring essential.