Our first step towards helping you to make the most of your SEO campaign is to provide you with a detailed consultation. The main objective of SEO is to boost the authority of your domain and page rank in the search engines. In order to rank well, we need to analyse what the search engines want and then look at the ways in which we can provide them with it.
Another way to improve your SEO is to assess whether your published pages have been sufficiently indexed by the search engines. We will look at factors such as HTML code, meta-tags, alt-tags, page loading times and keyword placement / density.
It is important that your published pages are working to their absolute optimum to ensure you have the best opportunity to rank higher than your competition.
Link building is an essential factor for a successful SEO campaign. A link from an authoritative website such as the BBC will help your ranking on Google. This is because a link from a respectable website is seen as a ‘vote’ which passes some of their authority onto your website.
By collecting many hundreds of these quality links over a period of time, you will see a significant increase in your rankings. If however you were to get 10,000 links from low-quality link farms, this would have a negative effect on your website.
Want Google and other search engines to promote your website? Then you’ll need copy that has key search terms for your product or service woven into the text to bring up your website ranking. This is not a case of ‘key-word stuffing’ but of knowing which words, terms and phrases will most successfully connect customers with your particular service and brand. The best copy is a fine balance between intriguing and SE-optimised language.
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Search Marketing FAQ's
How long will it take you to build my website?
The length of time it takes to build your website will depend on the complexity of the design and development, Typically projects take between 4 and 16 weeks. We create a detailed specification of your website project and use agile project management to ensure the project is delivered on time, within budget and to the specification.
Our project manager will be working closely with you from start to finish and will keep you informed at every stage.
Will my website look the same to all users?
We encourage all of our clients to invest in responsive web designs in order to provide users with a consistent experience across all platforms. Responsive web design is not only considered best practice by our team of web designers, but also search engines like Google. Your website will automatically resize to the viewer’s device, whether that is a desktop computer, a tablet or a mobile.
We use ‘Bootstrap 3’ as a framework for responsive development which is now the industry standard ensuring your website is coded to the latest standards.
How do I purchase a domain name?
You can purchase a domain name from websites such as GoDaddy or 123-reg. You will first need to check that the domain name you want is available for registration. The process is fairly straightforward, however if you would prefer us to set up your domain name on your behalf, we are more than happy to! Simply let us know what domain name you would like for your website and we will take care of the registration and set up. We will register your .com or .co.uk domain name for a year, after which you will need to renew it.
If you have already bought a domain name, simply let us know what it is and we’ll transfer it to the new website we are building for you.
Do I have to update my own website?
We will provide you with training on how to use WordPress so you can update your content as and when you wish too, however if you would rather outsource this to us, that’s absolutely fine! We can provide you with a bespoke maintenance plan to suit your business requirements and budget.
We also have a team of professional copywriters who can update your blog with engaging posts and keep your website content fresh. We could share posts too, with both your company and WP Design creating some content each month. Many clients for example like to create news teasers and stories internally.
We can also find images and videos relevant to your business. These will be totally copyright free and optimised for low memory usage.
Will my website show up in Google?
We build SEO friendly WordPress websites that are optimised for search engines, so your website stands a very good chance of showing up in Google. Of course, if you want to achieve a higher ranking and drive high volumes of traffic through to your website, you will need to work to improve your website’s SEO. Unfortunately, it’s not as easy as it sounds but luckily for you, we happen to be experts!
WP Design specialises in WordPress SEO and will use white hat techniques (on page optimisation, ethical link building, quality contentcreation) to help your website climb up the search rankings. We will create a bespoke SEO strategy for your business that integrates with your existing online marketing plan. Contact us for a no obligation quote.