The main objective of SEO is to boost the authority of your domain and page rank in the search engines. In order to rank well, we need to analyse what the search engines want and then look at the ways in which we can provide them with it.
It is important that your published pages are working to their absolute optimum to ensure you have the best opportunity to rank higher than your competition.
Building links from other websites is one of the three major areas of SEO, the other two being technical SEO and content.
Links come from a variety of sources such as from blog posts recommending further reading to your blog posts. These can be some of the strongest links if they are from relevant sites that are trusted in Google’s eyes.
This is not a case of ‘key-word stuffing’ but of knowing which words, terms and phrases will most successfully connect customers with your particular service and brand. The best copy is a fine balance between intriguing and SEO-optimised language.